But before you achieve these things, you have to get certain things right.
– You must build your credibility.
Do people trust your product such that what they see online is exactly what they get?
Or you’re into services, the services you describe, is it exactly what your clients get?
In as much as we want to prove we are better than our competitors, it is better to reduce expectations and over-deliver than increase expectations and under deliver.
– You must have a good customer care system.
When I was starting as a Digital Marketer, I sold a course targeted at women. How they can identify a cheating boyfriend or husband and what they can do about it.
As a novice then, I just put up my website, sales copy, no form of contacting me.
Few weeks gone, sales weren’t up to my expectations. I knew something was wrong, but I didn’t know where it was from.
I had to refer back to the Facebook group that gave me the idea of selling such a product. I made a post and dropped my website link.
One comment provoked me, “there is no way a buyer can contact you, it means you want to hit and run.”
It provoked me, but he was saying the truth. However, I had to include my WhatsApp number and active email address.
Should I tell you what happened afterward?
On bad days I get up to 20 purchases. That time, I used to sleep and wake up on my paystack account.
On my WhatsApp number, work increased as well.
As time went on, I compiled most of the questions people asked me on WhatsApp and created a FAQ on my site.
For various reasons, most people won’t buy your product if they can’t reach you.
– You Must Have a Refund Policy
This is a form of trust and guarantees that your product works. Remember, people who come to your site are strangers and if you cannot guarantee that your product is superb they will leave.
For the majority of people, a refund policy helps them trust that what you have in your description is the same as the product/service they will get.
If your product is good, people won’t often make use of your refund policy. They will refer people either.
And that’s where it gets interesting. Free Marketing.